5 mistakes small businesses should avoid in online reputation management
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5 mistakes small businesses should avoid in online reputation management

A business’s online reputation can make or break it, which means it can attract new customers or cause them to lose them to a competitor. Online reviews and social media impact small businesses; managing this online presence is crucial for success. Businesses employ dos and don’ts when doing so, and these become tentpoles to sustain the brand. One can safeguard their business’ reputation by avoiding common mistakes and implementing effective reputation management techniques. Neglecting online feedback A business’s online reputation should be actively managed as part of its digital marketing strategy; assuming it will take care of itself is a costly mistake. Negative reviews or comments, if left unaddressed, can quickly escalate, favoring the disgruntled party with a probable large following. This escalation can damage the business’s reputation and be challenging to control. Underutilizing social media Social media platforms offer opportunities to engage with the audience, showcase the brand, and quickly address concerns. When a business is not active on social media, it deprives itself of vital interaction, exposure, a chance to connect with customers, and an attempt to achieve brand loyalty. DIY reputation management Some professionals have the expertise, resources, and know-how to handle a business’s online reputation. For small businesses, handling their online presence can quickly get overwhelming, and they may fall behind in monitoring mentions, responding to queries, and addressing negative feedback.